Since 1994, Ruffwear has been dedicated to building gear for outdoor athletes and their human companions. We believe that our products should perform and that performance should be measured by the ability to enhance our outdoor adventures with our dogs. These guiding principles, along with a desire to push the boundaries and explore, are what fuel our soul and drive us to create the best dog gear possible.
As a company dedicated to making great product, our definition of success includes embracing our responsibility to our community and to our planet. Sometimes stated as "doing well by doing good," to us this means conducting our business in a way that maximizes the good we can do in the world while being mindful of the impact we have on the planet. We are therefore committed to a continuing process of reviewing and improving our product and our practices to increase the positive impacts of our business while reducing unnecessary harm.